[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.foko.cz\/cim-se-skutecne-zivi-copywriter\/#Article","mainEntityOfPage":"https:\/\/www.foko.cz\/cim-se-skutecne-zivi-copywriter\/","headline":"\u010c\u00edm se skute\u010dn\u011b \u017eiv\u00ed copywriter?","name":"\u010c\u00edm se skute\u010dn\u011b \u017eiv\u00ed copywriter?","description":"Copywriter\u016fm se nej\u010dast\u011bji \u0159\u00edk\u00e1 „pis\u00e1lci“. Je to v\u00fdsti\u017en\u00e9, ale jejich pr\u00e1ce nespo\u010d\u00edv\u00e1 pouze v psan\u00ed a tvorb\u011b textu. \u017d\u00e1dan\u00ed jsou z velmi...","datePublished":"2019-08-18","dateModified":"2023-05-31","author":{"@type":"Person","@id":"https:\/\/www.foko.cz\/author\/#Person","name":"","url":"https:\/\/www.foko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"foko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.foko.cz\/wp-content\/uploads\/img_a353016_w3811_t1567276466.jpg","url":"https:\/\/www.foko.cz\/wp-content\/uploads\/img_a353016_w3811_t1567276466.jpg","height":0,"width":0},"url":"https:\/\/www.foko.cz\/cim-se-skutecne-zivi-copywriter\/","about":["Www"],"wordCount":421,"articleBody":"Copywriter\u016fm se nej\u010dast\u011bji \u0159\u00edk\u00e1 „pis\u00e1lci“. Je to v\u00fdsti\u017en\u00e9, ale jejich pr\u00e1ce nespo\u010d\u00edv\u00e1 pouze v psan\u00ed a tvorb\u011b textu. \u017d\u00e1dan\u00ed jsou z velmi jednoduch\u00e9ho d\u016fvodu, a to je fakt, \u017ee obsah prod\u00e1v\u00e1. V dne\u0161n\u00ed internetov\u00e9 dob\u011b se obchod a podnik\u00e1n\u00ed odehr\u00e1v\u00e1 p\u0159edev\u0161\u00edm online a d\u00edky tomu ho pot\u0159ebujete. Na \u010desk\u00e9m trhu najdete spoustu nadan\u00fdch pis\u00e1lk\u016f, kte\u0159\u00ed zajist\u00ed v\u0161e podstatn\u00e9. \tGrafika a text bok po bokuZ\u00e1kladn\u00edm p\u0159edpokladem je, \u017ee obsah bude co nejlep\u0161\u00edm zp\u016fsobem dopl\u0148ovat grafiku webu. To znamen\u00e1, \u017ee mus\u00ed m\u00edt alespo\u0148 ur\u010dit\u00e9 znalosti o UX a webov\u00e9 typografii. A ide\u00e1ln\u011b alespo\u0148 trochu estetick\u00e9ho c\u00edt\u011bn\u00ed. Poznat, jak bude \u010dl\u00e1nek \u010di p\u0159\u00edsp\u011bvek na soci\u00e1ln\u00edch s\u00edt\u00edch vypadat nejl\u00e9pe, je velmi d\u016fle\u017eit\u00e9. V\u017edy\u0165 pr\u00e1v\u011b to p\u0159esv\u011bd\u010d\u00ed u\u017eivatele, aby si post p\u0159e\u010detli. \tCo p\u0159edch\u00e1z\u00ed psan\u00ed?Samotn\u00e1 tvorba fin\u00e1ln\u00edho textu jim nezabere zas tolik \u010dasu. Jen\u017ee ne\u017e se do toho pust\u00ed, mus\u00ed d\u011blat hodn\u011b \u00fakon\u016f a zjistit hodn\u011b \u00fadaj\u016f. Mezi nezbytn\u00e9 \u010dinnosti ka\u017ed\u00e9ho dobr\u00e9ho copywritera pat\u0159\u00ed:\t\tanal\u00fdza c\u00edlov\u00e9 skupiny – mus\u00ed v\u011bd\u011bt, kdo to bude \u010d\u00edst,\t\tanal\u00fdza kl\u00ed\u010dov\u00fdch slov,\t\tdetaily produkt\u016f a slu\u017eeb, kter\u00e9 klient nab\u00edz\u00ed,\t\tmanu\u00e1l spole\u010dnosti – nap\u0159. t\u00f3n komunikace se z\u00e1kazn\u00edky,\t\thlavn\u00ed c\u00edle obsahu – propagace produktu, zlep\u0161en\u00ed pov\u011bsti apod. Do samotn\u00e9ho psan\u00ed se mohou pustit a\u017e ve chv\u00edli, kdy provedou skute\u010dn\u011b detailn\u00ed pr\u016fzkum. Mus\u00ed zn\u00e1t p\u0159edev\u0161\u00edm benefity, produkty a slu\u017eby klienty, pro kter\u00e9ho vytv\u00e1\u0159ej\u00ed obsah. Aby mohli z\u00e1kazn\u00edky spr\u00e1vn\u011b oslovit, mus\u00ed dokonale zn\u00e1t nejen firmu, ale tak\u00e9 jejich potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. \tProfesion\u00e1ln\u00ed p\u0159\u00edpravaKrom\u011b p\u0159edchoz\u00edho a bloku pln\u00e9ho pozn\u00e1mek pot\u0159ebuj\u00ed tak\u00e9 osnovu. M\u016f\u017ee se zd\u00e1t, \u017ee osnovy pat\u0159\u00ed jen ke \u0161koln\u00edm sloh\u016fm, ale nen\u00ed to tak. Copywriter si vytv\u00e1\u0159\u00ed tzv. persony (profil z\u00e1kazn\u00edka). K nim si sestav\u00ed \u0159adu ot\u00e1zek a odpov\u011bd\u00ed. Z\u00e1kladem jsou obavy, \u00fakoly a o\u010dek\u00e1v\u00e1n\u00ed, neboli pro\u010d by m\u011bli nakoupit pr\u00e1v\u011b u v\u00e1s, co p\u0159esn\u011b \u0159e\u0161\u00ed a jak\u00e1 jsou jejich p\u0159\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.4\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010c\u00edm se skute\u010dn\u011b \u017eiv\u00ed copywriter?","item":"https:\/\/www.foko.cz\/cim-se-skutecne-zivi-copywriter\/#breadcrumbitem"}]}]